Private yacht charters, sold on the feeling of a week at sea.
Y Charter is a luxury crewed yacht charter brokerage with a curated fleet across the Mediterranean, Caribbean, Middle East and Asia. We designed its marketing website.
Industry
Luxury Travel
Platform
Website
Scope
Marketing website
Services
UI/UX Design
Overview
Charter guests are not comparing engine sizes. They are picturing a week at sea. The site leads with that week and lets the fleet, the advisor and the membership follow.
The challenge
The brand had to feel exclusive and personal while still showing a real fleet, a membership offer and a simple way to start an enquiry.
Our approach
Large imagery and a restrained palette carry the mood. Every section ends in one clear action: discover the fleet, join the Y Club waiting list or speak with an advisor.
What we designed
Mood first, then the three things a guest actually needs.
Fleet
A curated yacht carousel with size and key details on every card, and a path to the full fleet.
Y Club membership
Priority booking, a dedicated concierge, sale and purchase advisory and member gatherings.
Enquiry
A short enquiry form so a single advisor can shortlist yachts to the guest’s brief.
Y Charter screens and flows
10 screens from the final design, grouped by the job each part of the product does.
First impression
2 screens
The promise of a week at sea, and why the brokerage works differently.
Hero
Brand story
Fleet and experience
4 screens
The yachts, the mood on board and the membership for repeat guests.
Fleet
Aerial film
Sanctuary
Y Club membership
Trust and enquiry
4 screens
Press and a guest quote, then one short form to reach an advisor.
Testimonial and press
Enquiry form
Call to action
Footer
Selected Work
Case studies we're proud of.
A look at products we designed, built, and shipped with teams who trusted us to get it right.
CLIENT VOICES
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Lukas MeyerVP Product, LedgerlyFAQ
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